Friday, November 7, 2014

Parents don’t have to be easy prey for retailers

As a parent, you always want to do what’s best for your babies. Of course you do; we all do! In fact, we are morally and socially obligated to do absolutely everything in our power keep our kids safe, healthy and adequately educated.

Walk into any big retail store and you’ll find aisles upon aisles of child-care products, ranging from new-age learning technology, to potty training aids, to more mysterious must-have items with names like ‘the Summer Infant Snuzzler.’

Today’s retailers are shameless about capitalizing on our protective instincts. They clamour to sell us all kinds of items that are guaranteed to enhance our children’s safety at home, at school, at the park and in the car. If I were to accept the internet’s definitions on common child-safety practices, my three-year-old would be dressed in full riot gear every time he went for a bicycle ride.

Perhaps it was just a different time, but when I was a kid climbing trees and granary ladders, my mom’s biggest concern was that I didn’t wreck another pair of jeans.

The social-media machine is doing a great job of fuelling the deep dark fears of most young parents. My daily Facebook and Twitter feeds constantly feature stories about shocking child tragedies that could have been prevented if only the parent’s had purchased some new-fangled safety device.

It makes you wonder how anyone ever raised children without a digital baby monitor streaming live video to their cell phones. How the hell did they regulate the temperature of the child’s sleeping area? My God, it’s amazing that any of us born in those pre-wireless days survived past infancy!

Granted, there are a few common-sense steps parents can and should take to ‘kid proof’ the house; things like electrical outlet covers and cabinet locks are pretty much mandatory. I’m pretty sure both my kids would have tasted window cleaner by now if we hadn’t bothered to lock up all our cabinets.

Educational technology is another cash cow for the kid-crap industry. Apple and Microsoft would have us believe that laptops and tablets are ‘essential’ in the mental development of today’s toddlers. My boys get to play with Dad’s iPad once in a while – if they are behaving. Though the iPad can buy us precious minutes of peace and quiet, I’m definitely not comfortable with the wide-eyed, zombie-like state those glowing screens seems to induce.

I know there is plenty of research to suggest that computers are valuable learning tools, but my fatherly instincts tell me that playing on a swing set, or building a snow fort is still better for my child’s development that drawing shapes on a computer screen.

Today’s toddlers – mine included – seem to require rooms full of expensive toys, gadgets and gimmicks to stay entertained, but I have a hunch that when my grandparents were kids, they were perfectly happy playing with homemade dolls, potato sacks and wooden swords.


Leo is a former Advocate editor. Contact him by email at newsdeadline@gmail.com or follow him on Twitter at www.twitter.com/LeoPare

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